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Kathy Hudson, Public Relations Specialist
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White River™ Appoints Director of Marketing

FAYETTEVILLE, AR (April 20, 2006) White River — a leading manufacturer of hardwood mouldings and hand-carved architectural woodcarvings — announced today at the 2006 Kitchen and Bath Industry Show, the appointment of Richard Enriquez as Director of Marketing. Mr. Enriquez will be responsible for all marketing programs and will play a key role in developing customer-driven initiatives for specifiers within the kitchen and bath market.

"We are so excited to welcome Mr. Enriquez to the White River™ Marketing Team. Richard's intuitive approach to future design trends combined with his aggressive philosophy regarding digital art technology will be rocket fuel for White River™," said Bruce Johnson, White River's Founder and CEO. "Richard is all about a concept rather than a product and that is White River™ at its core."

Mr. Enriquez has more than 15 years of marketing, sales, and new product development experience. His most recent position was director of marketing for a leading California-based provider of architectural woodcarvings, where he led the marketing, advertising, and public relation programs targeting the luxury kitchen and bath market.

"I am very excited to join the White River™ management team," says Mr. Enriquez "This new challenge will allow me to continue to cultivate the White River™ brand while implementing new product collections as well as programs and services to better serve White River's™ customers.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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