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White River Announces New Director of Sales
Bruce Adkins Promoted to Director Sales for White River

FAYETTEVILLE, AR (September, 2006) White River™ — a leading manufacturer of embellished hardwood mouldings and hand-carved architectural woodcarvings � recently announced the promotion of Bruce Atkins as its Director of Sales. In his new role, Adkins will be responsible for all areas of sales and business development at White River.

In 2001, Adkins joined White River as a National Sales Manager after 25 years of related experience in the millwork industry. His familiarity with pivotal markets such as California and Texas and keen managerial skills will immediately be put to use. Also, his broad range of experience with corporate development will help him to accelerate and broaden the White River brand into new markets. Bruce was awarded an MBA from George Washington University.

"My primary objective is to strengthen strategic business relationships with our distributors and dealers and expand our product offering into new markets," says Adkins. "I expect White River to experience significant growth over the next 18-24 months," adds Adkins. Despite a softening economy, Adkins mentions that White River, thru a progressive marketing plan, is poised to offset any slowdowns by satisfying the marketplace for uniques and decorative millwork.

"Bruce's dedication to sales and business development and his knowledge of the new construction and residential remodeling segments contribute to his new role as Director of Sales. Also, Bruce instinctively senses the pulse of White River's nationwide network of distributors, dealers, and reps � this close association with these key players is necessary for a successful Director of Sales," states Richard Enriquez, White River Director of Marketing. "I look forward to working with a real team player who wants to build a solid foundation for future growth and a solid management team," adds Enriquez. Adkins and Enriquez will be working collaboratively to elevate White River as the leader in both the Millwork and the Kitchen and Bath market segments.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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