Press Releases

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Kathy Hudson, Public Relations Specialist
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2007 K/BIS Industry Show, Las Vegas, Booth N1852

White River Announces Signature Kitchen and Bath Dealer Alliance

FAYETTEVILLE, AR (May 2007) White River™ — a leading manufacturer of hardwood mouldings and handcarved architectural woodcarvings announced today a new trade program which aligns White River™ with strategic kitchen and bath dealers. White River™ is now accepting applications from select kitchen and bath dealers who desire to elevate their status as a White River™ Signature Dealer.

"This alliance will allow select K & B dealers to increase their profitability, visibility, customer loyalty, and repeat business," says Richard Enriquez, Director of Marketing. Signature dealers will receive a display board, national leads, optimized pricing, professionally designed catalogs and brochures, and product training. "We know that kitchen design dealers are looking for support programs from its vendors and White River has responded to the needs of these dealers," says Enriquez.

White River's™ goal is to assist its end use consumers with a network of reputable and reliable dealers. "Homeowners and builders need Design Solutions and a Signature Dealer is who they are going to call," says Bruce Adkins, Director of Sales. "Many K & B dealers have a certified Kitchen Designer on staff who can offer the highest level of professionalism and customer service and this is exactly what we are looking for in a Signature Dealer," adds Adkins.

White River™ not only provides Designers with beautiful handcarved mouldings, corbels, onlays, and cabinet parts designed expressly for cabinetry and furniture, but also a rangehood program. White River also offers its Designers the industry's finest 20-20 Design Software for rendering a custom kitchen or bath.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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