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White River™ Announce Exciting New Alliance with Keystone Wood Specialties

FAYETTEVILLE, AR (IWF August 2008) White River™ — a Leading Manufacturer of Embellished Hardwood Mouldings and Architectural Woodcarvings and Keystone Wood Specialties — a manufacturer of wood components for the Custom Cabinet and Furniture Industries announced a milestone alliance. Keystone will now offer a select product line of finished and unfinished handcarved mouldings and woodcarvings.

"Cabinet shops can now order Keystone's cabinet doors, mouldings, and handcarved onlays in a variety of finishes ALL on the same order," comments Bruce Adkins, White River's™ Director of Sales. "Cabinet shops now have the ease of Keystone's "One Stop Shop" marketing which includes Keystone's fast turn-around and finishing capabilities," add Adkins.

Jim Grinestaff, Keystone's National Sales Director comments, "This new alliance will provide our customers a fast turn-around and an opportunity to increase their bottom line by taking advantage of Keystone's cabinetry components and White River's™ decorative mouldings and handcarved onlays." Adds Grinestaff, "When placing their custom orders for cabinetry components, our customers can select from the wide variety of finishes, stains, and glazes that Keystone offers, or we can custom color match their order"

"This alliance is one of many programs that White River™ offers to cabinet shops," says Adkins. "Cabinet shops can increase their margins and stay on schedule by using pre-finished cabinetry components. Moreover, White River's™ national brand recognition in tandem with Keystone's high quality cabinetry components offers something for everyone, adds Adkins.

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and hand-carved woodcarvings and mantels for the Millwork, Kitchen, and Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 1,500 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, range hoods, fireplace mantels, and a line of resin products for curved applications. For more information or literature about White River™, call toll-free today 800.558.0119 or visit their website, www.WhiteRiver.com.

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