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2019 Q1 Email Marketing / Content Schedule

The goals of these campaigns will be to keep our customers current on new products/collections, re-promote existing products collections, increase sales thru both sites and build our subscriber list. Our outbound email schedule is as follows:

                            1. On every Monday we will send out a Product focus or eCommerce campaign to one of the two sites
                            2. On every Wednesday we will do a Social Media post to White River Facebook, Instagram and Twitter
                            3. On every Friday as long as we have content we will send a Blog Post campaign to the White River house list

 This schedule will allow us to send a combined total of approximately 25K-30K emails per month.


Email Type

Campaign, Flow, PPC Landing Page , Social Media Post or Blog

Website

WhiteRiver.com or Mouldings.com

Stake Holder

Richard / Duane / Amy

 

Date

Month and Day to be sent

List

House list

Results

Open, Read, Sales

Schedule

Campaign - Brown 10% OFF on X-Panels

Mouldings.com

Richard

Jan 7, 2019

OptiMonster - Home Page (523) , OptiMonster - Mobile (737) , Customers with total spend $0-$100 (2993)

OR=16.4% (507), CR=3.1% (95), 0.5% SPAM

Flow - Build Abandonment Flow for New Products

Mouldings.com

Richard

Jan 9, 2019

Add Flow

COMPLETED

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Jan 9, 2019

FB (1,200) , IG (281), Twitter (167)

Going over the plans for another new construction job

Campaign - New Products Announcement

WhiteRiver.com

Richard

Jan 14, 2019

master white river list (4695) , Mobile Optin (667) , Nick - Active Accounts (1065) , Subscribers with total spend $100-$500 (334) , Newsletter (1010)

OR=23.8% (1614), CR=6.1% (243), Sales = $2,040

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Jan 16, 2019

FB (1,200) , IG (281), Twitter (167)

The Gilberts of Orlando, Before & After

Blog Post Campaign - Solid Wood Curved Mon Reale Crown

WhiteRiver.com

Duane / Richard

Jan 18, 2019

Home Page Optin (540) , Mobile Optin (667) , White River Reps (27) , Newsletter (1011)

OR=29.2% (610), CR=3.8% (79), Sales = $531

Campaign - New Products 10% OFF

Mouldings.com

Richard

Jan 21, 2019

OptiMonster - Home Page (523) , OptiMonster - Mobile (737) , Customers with total spend $0-$100 (2993)

OR=8.2% (228), CR=1.6% (44), Sales = $222

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Jan 23, 2019

FB (1,200) , IG (281), Twitter (167)

Proud as a Peacock

Blog Post Campaign - How To Get a Dramatic Effect From Millwork

WhiteRiver.com

Duane / Richard

Jan 25, 2019

Sterilized List for White River 1/24/2019 - Only Send to this List (5918) , Subscribers with total spend $100-$50000 (510)

OR=23.4% (1387), CR=2.3% (135), Sales = $1,847

Campaign - Klarna Financing

Mouldings.com

Richard

Jan 28, 2019

Zero Bounce Sterilized List (2170) , Subscribers with total spend $100-$500 (269) , Customers with total spend greater than $500 (190) , Customers with total spend over $10 over the last 52 weeks (3015)

OR=14% (449), CR=2.2% (70), Sales = $201

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Jan 30, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign -
White Oak Adds Rich Detail to a Panelled Library

WhiteRiver.com

Duane / Richard

Feb 1, 2019

Sterilized List for White River 1/24/2019 - Only Send to this List (5918) , Subscribers with total spend $100-$50000 (510)

OR=21.1% (1517), CR=2.2% (157), Sales = $261

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Feb 6, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Campaign - MonReale Mouldings 20% off

Mouldings.com

Duane / Richard

Feb 12, 2019

Zero Bounce Sterilized List (2170) , Subscribers with total spend $100-$500 (269) , Customers with total spend greater than $500 (190) , Customers with total spend over $10 over the last 52 weeks (3015))

OR=10.9% (240), CR=1.0% (23)

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Feb 14, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - Blog Post Campaign - The Evolution of a Ceiling Design

WhiteRiver.com

Duane / Richard

Feb 15, 2019

Sent to 6,694 contacts across multiple lists

OR=21.5% (1432), CR=2.2% (146)

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Feb 27, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - The Anatomy of Recessed Paneled Openings **

WhiteRiver.com

Duane / Richard

Mar 1, 2019

House (9,730 All house list)

OR=25.2% (1648), CR=2.5% (164)

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Mar 6, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - Custom Mantel on a Grand Scale **

WhiteRiver.com

Duane / Richard

Mar 8, 2019

House (9,730 All house list)

TBD

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Mar 13, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - How to Add Custom Details to Newel Posts **

WhiteRiver.com

Duane / Richard

Mar 15, 2019

House (9,730 All house list)

TBD

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Mar 20, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - How To Get a Dramatic Effect From Millwork **

WhiteRiver.com

Duane / Richard

Mar 22, 2019

House (9,730 All house list)

TBD

Social Post - Instagram, FB & Twitter- Content TBD

WhiteRiver.com

Amy

Mar 27, 2019

FB (1,200) , IG (281), Twitter (167)

TBD

Blog Post Campaign - The Expression of the Creative Spirit **

WhiteRiver.com

Duane / Richard

Mar 29, 2019

House (9,730 All house list)

TBD


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