The goals of these campaigns will be to keep our customers current on new products/collections, re-promote existing products collections, increase sales thru both sites and build our subscriber list. Our outbound email schedule is as follows:
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- On every Monday we will send out a Product focus or eCommerce campaign to one of the two sites
- On every Wednesday we will do a Social Media post to White River Facebook, Instagram and Twitter
- On every Friday as long as we have content we will send a Blog Post campaign to the White River house list
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This schedule will allow us to send a combined total of approximately 25K-30K emails per month.
